The second option to include would be offering the price of the new product, which is same as the price of four servers used by Ontario Corporation. This would allow to increase the sales volume by offering the attractive commission offers to the sales force of the company.
Strengths The biggest strength of the company was its ability to develop unique products and services that are uncommon with the recent product line of other companies. The last option to choose would be determine the price through the use of Value-in-use pricing strategy, as it allows to analyze the cost savings incurred by using the new server and software and to maintain the position of offering the same benefits by estimating the price, which would be preferable to the customers as well as for Atlantic Computer.
So it is determined that this model would identify the need to implement or to maintain the industry standards according to the need of Atlantic Computer for future survival.
Weaknesses The biggest weakness so far for the company is its inability to change the operational system due to the demand of the new product line…………………… This is just a sample partial work. However, the advantage was the long-term reliability of the product.
The tool of SWOT analysis has been used in order to analyze all these critical factors of the company. The third option to determine the price of the new product would by using cost-plus approach because it would allow to first assess the initial cost of the product and to add the amount related to the profits further in order to fix the price of the server and the PESA software.
However, either one of these four options would considered the best for pricing the new server and software for the company. This statement sometimes makes no sense to the customers because they only want attractive price of the product rather than a guarantee of the life of the product.
The other strength of the company was the use of traditional sales force that is linked to commission based criteria of the sales person.
This offer would definitely attract most of the customers in corporate sector and retain them for long-term due to the nature of free software with the new server.
This would balance the market price of the product by allowing new customers to use four related servers without any additional quantity used for repair or other issues. Therefore, if such perception would have been made, then there is less chance to quickly grab the market and to stand in a competitive position in future.
Please place the order on the website to get your own originally done case solution Related Case Solutions: The management was also worried about the pros and cons of using the new product because according to the market analysts, the initial cost of Tronn and PESA were high and above the market trends as compared to the products offered by other companies.Atlantic Computer: A Bundle of Pricing Options.
MENU. Atlantic Computer: A Bundle of Pricing Options case study. Neeraj Bharadwaj When students have the English-language PDF of this Brief. Atlantic Computers: A Bundle of Pricing Options 1. Atlantic Computers: A Bundle of Pricing Options Presented by Team A6: Daniel Josey Delwyn Menezes Janet Aiona Jasmine Dennis Tejaswini C Atlantic computer case analysis Farhan Khan.
Atlantic Computer Inc Argha Ray. ATLANTIC COMPUTER: A BUNDLE OF PRICING OPTIONS. Joined Atlantic Computer 4 Youngest Product Manager at Atlantic Computer In charge of developing pricing strategy for the Atlantic Bundle Management Team Emily Jones Director of Atlantic's R&D team Introduction/Problem Definition Atlantic Computer, a large manufacturer of servers and other high-tech products SWOT Analysis Option 3.
Step 4-SWOT Analysis of Atlantic Computer A Bundle of Pricing Options case SWOT stands for Strengths, Weaknesses, Opportunities and Threat.
It is the model which can be used to evaluate the internal and external environment of the company. Case analysis for Atlantic Computer: A Bundle of Pricing Options.
Atlantic Computer is a manufacturer of servers and high-tech products that operates in an industry with two market segments 1: the traditional, where Atlantic leads with their premier product, Radia, which represents a sustained 20% market share for the past 30 years, and the basic.
“Atlantic Computer: A Bundle of Pricing Options Case Solution & Analysis” We do have Case Solution & Analysis for Atlantic Computer: A Bundle of Pricing Options by Neeraj Bharadwaj, John B. Gordon. Case Study details are given below.Download